For the brave enough
business
differently.
A business & organizational design Studio for healthier, regenerative ways of doing business – from within. 
to think and do
I work with founders, leaders, and teams who sense that the way they work no longer works.
Especially in times of fast change, uncertainty and pressure.
Together, we rethink how work gets done so people and businesses can adapt, stay resilient and thrive without depleting themselves.
I’ve been there too. I’ve questioned and redesigned my own way of working, what success means to me, and how I want to feel.
So when we collaborate and design your version of a regenerative business, I bring together the lived experience with years spent supporting organizations and teams navigating change.
WAYS TO WORK TOGETHER↓How we can collaborate
"I need awareness ..."Inner-Outer Work Journal
A self-guided analogue reflection practice that helps you understand how your inner world and your work shape one another — so you can turn awareness into meaningful change.
"I need clarity ..."Clarity & Integration Session
A 2-hour clarity and strategic thinking space to simplify complexity, uncover what really matters and move forward with clarity instead of assumptions in your business.
"We want to re-connect ..."Team Reflection Journey
A guided reflection journey that helps teams build trust, surface what remains unspoken and create braver and honest ways of working together.
"I need a long-term thinking partner..."Regenerative Business Program
A 3-month strategic partnership for founders building businesses that create value without depleting the people behind them.
Hi, I’m Vicky —
And I’ve been there too.For years, I worked as a consultant and business designer, with some of the biggest brands - Accenture Song, Fjord, Spotify, Magenta, and Red Bull.
I loved the work. But the pace was fast, and the pressure high.
I tried to recover from work outside of work. Only to return to the same systems every Monday. One day I started asking myself:
How could we redesign the way we work and put human well-being at the center?
It has become clear to me that the thriving of one is interconnected with the thriving of others and the whole ecosystem, and for that, we need to rethink the way we do business and the narrative around growth.
This experience and becoming a mother gave me the courage to think differently about where I invest my energy and time.
That eventually became the foundation of Inner Muse.
Who this is forFounders
At the beginning, somewhere in the messy middle, or ready for a radical new direction. Building something meaningful while navigating complexity, competing priorities and the constant decisions that come with creating a business on your own terms.
Leaders & Teams
Navigating change and rethinking how work gets done. Ready to redesign ways of working, strengthen collaboration and build healthier, more resilient organizations — especially as AI changes how we work.
& who it isn’t forThe people looking for a quick fix.
It’s also not for people who still need to be convinced that caring for people and our planet is necessary.
Collaborating with me is for those willing to go where it’s uncomfortable. It changes not just the person, but the people and systems around them.
What Clients said
“The journal is clear and beautifully simple, leaving plenty of space for my own thoughts. It helps me organize what’s on my mind, gain clarity and discover new perspectives.”
On The Inner-Outer Journal
“This was awesome!! I have so much more clarity around my marketing and communication now that I have started hands-on.”
Henrique Mattos, Mattosh on the clarity & integration Session
“It really isn’t another productivity tool — it’s a daily anchor. I especially love the connection between the inner and outer world, and reflecting on how the two influence each other.”
On the Inner-Outer Journal 
Vicky created something very special with the journal. It is clear and minimalistic, while giving you enough space for your own thoughts. I use it for both personal and work-related topics. It helps me sort my thoughts, gain clarity, and intentionally take time for myself. The creative exercises also help me look at my thoughts from a different perspective.
Beate Haibl, Public Sector AT, On the Inner-Outer Journal
Something resonated? Let’s talk.
Tell me where you are, what’s changing and what you’re trying to figure out. We’ll explore what might help — and whether I’m the right person to support you.